Muscat – Kalhat Services and Trading announced the launch of its revitalised brand identity, service line extension and debut of its new service ‘Klean’ at the Ghala Golf Club recently. The event was presided over by Hamood bin Mohammed al Mahrooqi, head of Royal Estate Affairs, Royal Court Affairs.
Officials said Kalhat’s new identity will highlight the growth and journey of the brand through its formative and defining years, stated a press release. The logo features an emboldened letter ‘K’ incorporating a human figure, water droplet and leaf within the structure.
The human aspect is meant to symbolise Kalhat’s commitment to Omanisation and investment in national resources, while the droplet and leaf elements symbolise the brand’s interest in environment and its customers. Kalhat ‘Klean’, the company’s latest inducted service offers one-time comprehensive cleaning of residential villas, apartments, commercial and office properties at affordable prices and competitive packages.
A new mobile app too was launched alongside the unveiling of the Kalhat ‘Klean’ identity with up to 25 per cent discount offered on first-time cleaning services undertaken by clients booking through the app. It is a limited period offer. “Kalhat’s new brand identity was formulated as part of a move designed to reflect our increasing presence in the Omani market,” said Ibrahim Said al Wahaibi, managing director, Kalhat Services and Trading.